The printing press had great effects on the economy. The printing press was an invention that led to the flourishment of trade throughout all of Europe due to increased demands.This was was a cause for a stronger economy. Also, an easier way to print books led to more affordable books, this meant that now not only could the elite and rich afford books but so could the poor. More durable and well made books grew the market for books and strengthen the economy. Newspaper on the other hand, were more every day items created by the printing press which caused a huge burst in demand for newspapers. Constant changing of prices downward made more affordable books. Books carried information for people to learn and create more jobs. Stores could now sell and buy books more rapidly. The demand for books and newspapers also led to more inventions for printing to grow the economy. Lastly, printing became a large industry and led to different companies to move into large noisy factories, Meaning many for jobs to hire, more books to make , and more books to sell.